Description
Consumer Behavior (Fifth Edition) by James F. Engel, Roger D. Blackwell and Paul W. Miniard.
A classic academic textbook exploring consumer decision-making, buying behaviour and the psychological, social and marketing factors that influence purchasing choices.
Ideal for students of marketing, business studies and consumer psychology, as well as readers interested in understanding customer behaviour.
Edition: Fifth Edition
Publisher/Series: HRW International Editions
Condition: Pre-owned vintage textbook. Visible wear, marks and creasing to the cover, particularly around the edges and corners. Please examine the photographs.
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